The Next Chapter

I saw this many years ago, It is still true today!
I wish I could tell you who deserves the credit.

If you know the author please Email Don Wismann at dw-mcm@hotmail.com
and I will be happy to credit.

The World's Best Mousetrap

I am sure you have heard it said, "Build the world's best mousetrap, and the world will beat a path to your door!"

You have probably used that expression yourself. That very thought may even be the reason why your "Widget" or "Gizmo" was built to: Tighter tolerances, move a higher load, accelerate faster, have better resolution, etc., etc., etc.

You wanted it to be "The BEST"!

You have "The BEST"! You know it. Your family knows it. Why isn't the world beating a path to your door?

Because the world doesn't know you have "The BEST" "Widget," or "Gizmo"!

How does the world learn about your "Widget", or "Gizmo"!

You tell the world, "We have the world's greatest mousetrap!"

Even better … have someone else tell the world!

For the most cost-effective way to tell the world send an E-Mail to:dw-mcm@hotmail.com and say, "We want the world to know about our mousetrap!"

Motion Control Marketing on a "Shoe String"

We know advertising is expensive, however, we also know we have to create an awareness, of both the company and the company's products.

A Cahners Publishing Co. CARR Report highlights how important it is to stay in front of customers and prospective customers. This report reviewed the correlation of awareness to brand preference. The report stated in its conclusion:

"The relationship between awareness and preference is strong. Instead of a one-to-one relationship between awareness and preference (often assumed), this research has shown that the relationship is more complicated.

• First, a minimum threshold of awareness must be reached before a brand will begin to see a conversion to preference.
• Second, as higher levels of awareness are reached, the conversion to preference comes more quickly.
• Third, awareness (and therefore preference) will decay over time if awareness-building activities, such as advertising and/or technical news(e.g. Product Releases), are not conducted.”

The most cost effective way of creating awareness and preference is Product Releases and Internet Promotion.