When is the best time to run an Ad or send out a Product Release?
First let me say, "There is no bad time!"
But let's get back to the question, "When is there a best time?"
There is no simple answer such as 2nd quarter or 3rd quarter.
Research by the Chaners Publishing Company showed that advertisers found only a 3.6% variation in response to their ads during an entire year when examined by quarters.
The Study examined 8,951,633 responses.
The results were by quarter:
January - March 26.1%
April - June 26.9%
July - September 23.7%
October - December 23.3%
Simply, there is no "Best" time and there is no "Bad" time to run an Ad or send out a Product Release!
Why the fluctuation? Why wasn't the fluctuation greater?
Some of the interesting questions we will explore in later postings.
Have a comment or need help with an Ad or Product Release send an E-Mail to:dw-mcm@hotmail.com and say, "We need help with promoting our products!"
Monday, March 3, 2008
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